3 Counties Radio have launched a 'Who Cares?' campaign, see http://news.bbc.co.uk/local/threecounties/hi/people_and_places/newsid_8558000/8558229.stm
Part of this campaign involves a joint initaitive with Action on Elder Abuse, who are campaigning for changes in the law to improve older peoples rights with regards to protection from abuse, harm and neglect. The need to promote high quality care that respects individual choice, privacy and dignity is also recognised as part of this campaign.
This 1 year campaign was launched last night at The Open University. Members of CABS took part in this launch, with Caroline Holland giving an impressive contribution to a Question and Answer session with Ronnie Barbour, the morning DJ from 3 Counties Radio.